Waiting To Give: Stated and Revealed Preferences

Ashley Craig, Ellen Garbarino (), Stephanie Heger and Robert Slonim ()
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Ellen Garbarino: Discipline of Marketing, University of Sydney, New South Wales 2006, Australia
Robert Slonim: School of Economics, University of Sydney, New South Wales 2006, Australia

Management Science, 2017, vol. 63, issue 11, 3672-3690

Abstract: We estimate and compare the effect of increased time costs on consumer satisfaction and behavior. We are able to move beyond the existing literature, which focuses on satisfaction and intention, and estimate the effect of waiting time on return behavior. Further, we do so in a prosocial context and our measure of cost is the length of time a blood donor spends waiting. We find that relying on satisfaction data masks important time cost sensitivities; namely, it is not how the donor feels about the wait time that matters for return behavior, but rather the actual duration of the wait. Consistent with theory we develop, our results indicate that waiting has a significant longer-term social cost: we estimate that a 38% increase (equivalent to one standard deviation) in the average wait would result in a 10% decrease in donations per year.

Keywords: time costs; prosocial behavior; blood donation; return behavior; waiting; stated and revealed preferences (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:63:y:2017:i:11:p:3672-3690

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