Online Policies for Efficient Volunteer Crowdsourcing

Vahideh Manshadi () and Scott Rodilitz ()
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Vahideh Manshadi: Yale School of Management, New Haven, Connecticut 06520
Scott Rodilitz: Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

Management Science, 2022, vol. 68, issue 9, 6572-6590

Abstract: Nonprofit crowdsourcing platforms such as food recovery organizations rely on volunteers to perform time-sensitive tasks. Thus, their success crucially depends on efficient volunteer utilization and engagement. To encourage volunteers to complete a task, platforms use nudging mechanisms to notify a subset of volunteers with the hope that at least one of them responds positively. However, because excessive notifications may reduce volunteer engagement, the platform faces a tradeoff between notifying more volunteers for the current task and saving them for future ones. Motivated by these applications, we introduce the online volunteer notification problem, a generalization of online stochastic bipartite matching where tasks arrive following a known time-varying distribution over task types. Upon arrival of a task, the platform notifies a subset of volunteers with the objective of minimizing the number of missed tasks. To capture each volunteer’s adverse reaction to excessive notifications, we assume that a notification triggers a random period of inactivity, during which she will ignore all notifications. However, if a volunteer is active and notified, she will perform the task with a given pair-specific match probability that captures her preference for the task. We develop an online randomized policy that achieves a constant-factor guarantee close to the upper bound we establish for the performance of any online policy. Our policy and hardness results are parameterized by the minimum discrete hazard rate of the interactivity time distribution. The design of our policy relies on sparsifying an ex ante feasible solution by solving a sequence of dynamic programs. Furthermore, in collaboration with Food Rescue U.S., a volunteer-based food recovery platform, we demonstrate the effectiveness of our policy by testing it on the platform’s data from various locations across the United States.

Keywords: nonprofit crowdsourcing; volunteer management; notification fatigue; online platforms; competitive analysis (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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