Consumer Time Budgets and Grocery Shopping Behavior

Bart J. Bronnenberg (), Tobias J. Klein () and Yan Xu ()
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Bart J. Bronnenberg: Department of Marketing, Tilburg School of Economics and Management, 5037 AB Tilburg, Netherlands; CEPR, London EC1V 0DX, United Kingdom
Tobias J. Klein: CEPR, London EC1V 0DX, United Kingdom; Department of Econometrics and Operations Research, Tilburg School of Economics and Management, 5037 AB Tilburg, Netherlands
Yan Xu: Pamplin College of Business, Virginia Tech, Blacksburg, Virginia 24061

Management Science, 2024, vol. 70, issue 3, 1596-1612

Abstract: We study whether and how the availability of incremental time associated with retirement and unemployment affects the types of products households buy. For this, we develop a new theoretical model of the composition and size of the grocery shopping basket subject to money and time constraints. We construct a novel household panel data set that combines purchase records for grocery goods with information on labor market status and other demographics. We use the data to document that, in line with predictions from the model, consumers buy more varieties and generally shift their spending into products that take more time to turn them into consumption experiences.

Keywords: consumer purchase behavior; household production; demand for variety; time use; retirement (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:70:y:2024:i:3:p:1596-1612

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