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Data-Driven Mergers

Alexandre de Cornière () and Greg Taylor ()
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Alexandre de Cornière: Toulouse School of Economics, University of Toulouse Capitole, 31000 Toulouse, France
Greg Taylor: Oxford Internet Institute, University of Oxford, Oxford OX1 3JS, United Kingdom

Management Science, 2024, vol. 70, issue 9, 6473-6482

Abstract: We study mergers between firms operating in data-connected markets: the data generated as a byproduct of the activity in market A can be used by firms operating in market B . The effects of such a merger depend on whether data trade among independent firms is possible and whether data use benefits consumers or leads to more surplus extraction. When data increases product B ’s quality, the merger benefits consumers in both markets if data cannot be traded absent the merger and harms them otherwise. When data are used to extract consumer surplus in market B , the merger increases consumer surplus in market A and reduces it in market B .

Keywords: economics: game theory and bargaining theory; economics: microeconomic behavior; industrial organization: market structure; firm strategy; and market performance (search for similar items in EconPapers)
Date: 2024
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