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Machine Data: Market and Analytics

Giacomo Calzolari (), Anatole Cheysson () and Riccardo Rovatti ()
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Giacomo Calzolari: European University Institute, 50014 Fiesole, Italy; and CEPR, London EC1V 0DX, United Kingdom
Anatole Cheysson: European University Institute, 50014 Fiesole, Italy
Riccardo Rovatti: University of Bologna, 40126 Bologna, Italy

Management Science, 2025, vol. 71, issue 10, 8230-8251

Abstract: Machine data (MD), that is, data generated by machines, are increasingly gaining importance, potentially surpassing the value of the extensively discussed personal data. We present a theoretical analysis of the MD market, addressing challenges such as data fragmentation, ambiguous property rights, and the public-good nature of MD. We consider machine users producing data and data aggregators providing MD analytics services (e.g., with digital twins for real-time simulation and optimization). By analyzing machine learning algorithms, we identify critical properties for the value of MD analytics, Scale, Scope, and Synergy. We leverage these properties to explore market scenarios, including anonymous and secret contracting, competition among MD producers, and multiple competing aggregators. We identify significant inefficiencies and market failures, highlighting the need for nuanced policy interventions.

Keywords: machine data; industrial data; nonpersonal data; data analytics services; machine learning; artificial intelligence; digital twins; IoT; 5G; ICT; enabling technology market organization; externality; anonymity; property rights; competition; collusion (search for similar items in EconPapers)
Date: 2025
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http://dx.doi.org/10.1287/mnsc.2023.00674 (application/pdf)

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