Investor Logins and the Disposition Effect
Edika Quispe-Torreblanca,
John Gathergood,
George Loewenstein () and
Neil Stewart ()
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George Loewenstein: Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
Neil Stewart: Network for Integrated Behavioural Science, Nottingham NG7 2RD, United Kingdom; Warwick Business School, University of Warwick, Coventry CV4 7AL, United Kingdom
Management Science, 2025, vol. 71, issue 1, 219-239
Abstract:
Using data from an online brokerage, we examine the role of investor logins in trading behavior. We find that a new reference point is created when an investor logs in and views the investor’s portfolio. We observe this as a disposition effect on returns since last login in addition to the traditional disposition effect on returns since purchase. Further, these reference points produce a strong interaction such that even a small loss since last login nullifies the positive effect of a gain since purchase. This interaction follows if investors select the higher, more aspirational price as a reference point.
Keywords: reference point; disposition effect; attention; login; investor behavior (search for similar items in EconPapers)
Date: 2025
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http://dx.doi.org/10.1287/mnsc.2022.00359 (application/pdf)
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:71:y:2025:i:1:p:219-239
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