Mutual Fund Shareholder Letters: Flows, Performance, and Managerial Behavior

Alexander Hillert (), Alexandra Niessen-Ruenzi () and Stefan Ruenzi ()
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Alexander Hillert: Leibniz Institute for Financial Research Sustainable Architecture for Finance in Europe e.V., Goethe University Frankfurt, 60323 Frankfurt am Main, Germany
Alexandra Niessen-Ruenzi: Finance Department, University of Mannheim, 68131 Mannheim, Germany
Stefan Ruenzi: Finance Department, University of Mannheim, 68131 Mannheim, Germany

Management Science, 2025, vol. 71, issue 5, 4453-4473

Abstract: Fund companies regularly send shareholder letters to their investors. We use textual analysis to investigate whether these letters’ writing style influences fund flows and whether it predicts performance and investment styles. Fund investors react to the tone and content of shareholder letters: a less negative tone leads to higher net flows. Thus, fund companies can use shareholder letters as a tactical instrument to influence flows. However, at the same time, a dishonest communication that is not consistent with the fund’s actual performance decreases flows. A positive writing style predicts higher idiosyncratic risk as well as more style bets, whereas there is no consistent predictive power for future performance.

Keywords: fund flows; textual analysis; shareholder letters; investment styles (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:71:y:2025:i:5:p:4453-4473

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