A Model of Customer Behavior for the Task Manufacturing Corporation

R. Clay Sprowls and Morris Asimow
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R. Clay Sprowls: The University of California, Los Angeles
Morris Asimow: The University of California, Los Angeles

Management Science, 1962, vol. 8, issue 3, 311-324

Abstract: The Task Manufacturing Corporation is a computer-simulated business firm. The objective is to simulate the operations of a real business firm on a greatly contracted time scale for use in education and research. The methodology is to build a business firm from detailed models of its subsystems. This paper discusses the model of one subsystem, the customer, who is viewed as a participant in an organization and whose behavior involves such participating notions as inducements, contributions, satisfactions, dissatisfactions and searches for alternative sources of supply.

Date: 1962
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormnsc:v:8:y:1962:i:3:p:311-324

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