Book Reviews

Anonymous

Management Science, 1962, vol. 8, issue 4, 528-533

Abstract: Book Reviews --Bass, F. M., et al., Mathematical models and methods in marketing. Homewood, Illinois: Richard K. Irwin, Inc., 1961, $8.50, 545 pp--reviewed by Murray A. Geisler; --Feigenbaum, A. V., Total quality control-engineering and management. New York: McGraw-Hill Book Company, Inc., 1961, $11.00, 627 pp--reviewed by Murray A. Geisler; --Newman, William H. and Summer, Charles E. Jr., The process of management-concepts, behavior, and practice. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1961, 675 pp--reviewed by F. T. Malm. Books Received

Date: 1962
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