Marketing Planning Panel

Paul E. Weaver, Edward P. Gunther and David B. Learner

Management Science, 1964, vol. MT-4, issue 2, 176-182

Abstract: Condensed transcripts of the Marketing Planning Panel of the TIMS College of Planning, Moderator was Paul E. Weaver; panelists were Edward P. Gunther and David B. Learner. "Management Technology", ISSN 0542-4917, was published as a separate journal from 1960 to 1964. In 1965 it was merged into Management Science.

Date: 1964
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