Planning, Anticipating and Managing

Harold F. Smiddy

Management Science, 1964, vol. MT-4, issue 2, 83-91

Abstract: In the perhaps naive belief that a keynoter has some responsibility to live up to his program billing--in this situation the aim to explore "newer and somewhat more advanced ideas" about corporate planning--I wish to place a definitely radical proposition before TIMS members at this time. The proposition is that the work of many of the most devoted and vocal "corporate planners" rests today on a fundamentally false bottom--namely, an assumption that our current large corporate entities represent a "highly developed" stage in the evolution of business enterprises. I suspect our successors, with 20/20 hindsight, will wonder how we ever missed sensing that--measured against the potentials inherent in them--our modern corporations constitute the most challenging underdeveloped communities of our complex modern World. "Management Technology", ISSN 0542-4917, was published as a separate journal from 1960 to 1964. In 1965 it was merged into Management Science.

Date: 1964
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