The Use of Models in Marketing Timing Decisions

Sidney W. Hess
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Sidney W. Hess: University of Pennsylvania, Philadelphia, Pennsylvania

Operations Research, 1967, vol. 15, issue 4, 720-737

Abstract: Two cases illustrate the utility of simple models to aid pricing of obsolescent products. Both models yield surprisingly simple, easily implemented decision rules. They demonstrate that “back of the envelope” modeling can still help management decision making.

Date: 1967
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