Analytical Approach to Marketing Decisions in Health-Care Organizations

Yoram Wind and Lawrence K. Spitz
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Yoram Wind: University of Pennsylvania, Philadelphia, Pennsylvania
Lawrence K. Spitz: University of Pennsylvania, Philadelphia, Pennsylvania

Operations Research, 1976, vol. 24, issue 5, 973-990

Abstract: We discuss the potential applicability of a new choice model and scaling procedure to the marketing decisions of health-care organizations. After a brief exposition of this analytical procedure the paper focuses on an illustrative application to the hospital selection decision under two scenarios—surgery with a rapid recovery period and serious surgery that requires a long hospitalization period. The paper concludes with some suggestions for future use of conjoint measurement and related techniques in marketing studies of health care organizations.

Date: 1976
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Persistent link: https://EconPapers.repec.org/RePEc:inm:oropre:v:24:y:1976:i:5:p:973-990

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