Time-Cost Trade-Offs in Overlapped Product Development

Thomas A. Roemer, Reza Ahmadi () and Robert H. Wang
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Thomas A. Roemer: The Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza/Box 951481, Los Angeles, California 90095-1481
Reza Ahmadi: The Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza/Box 951481, Los Angeles, California 90095-1481
Robert H. Wang: The Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza/Box 951481, Los Angeles, California 90095-1481

Operations Research, 2000, vol. 48, issue 6, 858-865

Abstract: Increasingly shorter product life cycles impel firms to design, develop, and market more products in less time than ever before. Overlapping of design and development stages is commonly regarded as the most promising strategy to reduce product development times. However, overlapping typically requires additional resources and can be costly.Our research addresses the trade-off between product development time and costs and introduces an algorithm to determine an appropriate overlapping strategy under different scenarios. The methodology developed was successfully employed at Rocketdyne Division of Rockwell International.

Keywords: Design; Optimization; Algorithm; Product development (search for similar items in EconPapers)
Date: 2000
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Citations: View citations in EconPapers (12)

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