The Need for Basic Research in Marketing

J. B. McKitterick
Additional contact information
J. B. McKitterick: Marketing Services Research Service, General Electric Company, New York, New York

Operations Research, 1956, vol. 4, issue 4, 460-467

Abstract: Mr. McKitterick is in the process of organizing a group to perform fundamental and long-range research in marketing. He is incorporating operations-research personnel into his group because of his conviction that traditional marketing research alone is not adequate for the job. In this talk given to a group of trainees in the General Electric Company he discusses the types of marketing problems with which he hopes to become involved and indicates why he believes traditional approaches are not adequate R.L.A.

Date: 1956
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/opre.4.4.460 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:oropre:v:4:y:1956:i:4:p:460-467

Access Statistics for this article

More articles in Operations Research from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().