Revenue Management of a Make-to-Stock Queue

René Caldentey () and Lawrence M. Wein ()
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René Caldentey: Stern School of Business, New York University, New York, New York 10012
Lawrence M. Wein: Graduate School of Business, Stanford University, Stanford, California 94305

Operations Research, 2006, vol. 54, issue 5, 859-875

Abstract: Motivated by recent electronic marketplaces, we consider a single-product make-to-stock manufacturing system that uses two alternative selling channels: long-term contracts and a spot market of electronic orders. At time 0, the risk-averse manufacturer selects the long-term contract price, at which point buyers choose one of the two channels. The resulting long-term contract demand is a deterministic fluid, while the spot-market demand is modeled as a stochastic renewal process. An exponential reflected random walk model is used to model the spot-market price, which is correlated with the spot-market demand process. The manufacturer accepts or rejects each electronic order, and long-term contracts and accepted electronic orders are backordered if necessary. The manufacturer’s control problem is to select the optimal long-term contract price as well as the optimal production (i.e., busy/idle) and electronic-order admission policies to maximize revenue minus inventory holding and backorder costs. Under heavy-traffic conditions, the problem is approximated by a diffusion-control problem, and analytical approximations are used to derive a policy that is simple, and reasonably accurate and robust.

Keywords: inventory/production; stochastic; approximations/heuristics; queues; diffusion models (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (10)

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