Game-Theory Models in the Allocation of Advertising Expenditures

Lawrence Friedman
Additional contact information
Lawrence Friedman: M & M's Candies, Hackettstown, New Jersey

Operations Research, 1958, vol. 6, issue 5, 699-709

Abstract: The allocation of advertising expenditures by area and by media is a problem faced by most marketing organizations. The problem with certain assumptions can be treated with some of the techniques of game theory. In this paper several mathematical models will be described along with their solutions. The models are theoretical and are based on various assumptions about the effect of advertising on sales. The validity of these assumptions as well as the possible application of these models is discussed.

Date: 1958
References: Add references at CitEc
Citations: View citations in EconPapers (84)

Downloads: (external link)
http://dx.doi.org/10.1287/opre.6.5.699 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:oropre:v:6:y:1958:i:5:p:699-709

Access Statistics for this article

More articles in Operations Research from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().