Creating Economic Value Through Social Values: Introducing a Culturally Informed Resource-Based View

Cara C. Maurer (), Pratima Bansal () and Mary M. Crossan ()
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Cara C. Maurer: Strategic Management Group, Richard Ivey School of Business, The University of Western Ontario, London, Ontario N6A 3K7, Canada
Pratima Bansal: Strategic Management Group, Richard Ivey School of Business, The University of Western Ontario, London, Ontario N6A 3K7, Canada
Mary M. Crossan: Strategic Management Group, Richard Ivey School of Business, The University of Western Ontario, London, Ontario N6A 3K7, Canada

Organization Science, 2011, vol. 22, issue 2, 432-448

Abstract: The resource-based view (RBV) has historically privileged the firm's internal resources and capabilities, often at the exclusion of its institutional context. In this paper, we introduce a culturally informed RBV that explains how cultural elements in the firm's institutional context shape the economic value associated with a firm's strategy. We posit that a firm's institutional context may create or destroy economic value. If the strategy inadvertently becomes associated with a social issue, it poses a risk for the firm. Firms that recognize the dynamic interplay between their resources and their institutional context in the face of social issues can engage in important cultural work, and thereby preserve their strategy's economic value.

Keywords: RBV; culturally informed RBV; economic value; social values; firm strategy; culture; social issues; organizational field populations; social movements (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ororsc:v:22:y:2011:i:2:p:432-448

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