Great, Madama Butterfly Again! How Robust Market Identity Shapes Opera Repertoires
Michael Jensen and
Bo Kyung Kim ()
Additional contact information
Bo Kyung Kim: Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275
Organization Science, 2014, vol. 25, issue 1, 109-126
Abstract:
We develop a theoretical framework to explain how two aspects of market structures—divergent and convergent audience preference and within- and between-category competition—shape market identities. We focus specifically on robust market identities, an underresearched type of identity defined as balanced membership in divergent social categories. We argue that these identities are most prevalent in markets with more divergent audiences and less within-category competition. We test our arguments in the U.S. opera market. Statistical analyses of 96 opera companies’ opera repertoires from 1995 to 2005 support our arguments: U.S. opera companies enact robust market identities by systematically balancing conventional and unconventional operas depending on the divergence of their audiences and the competitive pressure from other opera companies.
Keywords: identity; status; category; robust; niche width; audiences; competition; opera and arts (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)
Downloads: (external link)
http://dx.doi.org/10.1287/orsc.2013.0836 (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:inm:ororsc:v:25:y:2014:i:1:p:109-126
Access Statistics for this article
More articles in Organization Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().