Davids Against Goliath? Collective Identities and the Market Success of Peripheral Organizations During Resource Partitioning

Min Liu () and Filippo Carlo Wezel ()
Additional contact information
Min Liu: Durham University Business School, Durham University, Durham DH1 3LB, United Kingdom
Filippo Carlo Wezel: Institute of Management, University of Lugano, 6904 Lugano, Switzerland

Organization Science, 2015, vol. 26, issue 1, 293-309

Abstract: This paper contributes to the sociology of markets literature by arguing that collective identities sustain the market success of peripheral producers during the process of resource partitioning. Two conditions underlie the positive returns obtained by peripheral producers from their identity claims. First, the demise of near-center producers crystallizes the difference among classes of organizations which benefits the market success of peripheral producers. Second, individual peripheral producers (i) facing an audience that values their identity claims and (ii) exhibiting credible engagement with their claimed identity encounter greater market success. Our contributions to the literature are discussed.

Keywords: resource partitioning; producers’ identities; and audience preferences (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://dx.doi.org/10.1287/orsc.2014.0914 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ororsc:v:26:y:2015:i:1:p:293-309

Access Statistics for this article

More articles in Organization Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().