What Is a “Fair” Price? Ethics as Sensemaking

Juliane Reinecke () and Shaz Ansari ()
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Juliane Reinecke: Warwick Business School, University of Warwick, Coventry CV4 7AL, United Kingdom
Shaz Ansari: Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom

Organization Science, 2015, vol. 26, issue 3, 867-888

Abstract: Whereas the deliberative democracy approach to ethics seeks to bridge universalist reason and contextual judgment to explain the emergence of intersubjective agreements, it remains unclear how these two are reconciled in practice. We argue that a sensemaking approach is useful for examining how ethical truces emerge in equivocal situations. To understand how actors navigate through ethical complexity, we conducted an ethnographic inquiry into the multistakeholder practices of setting Fairtrade Minimum Prices. We offer three contributions. First, we develop a process model of ethics as sensemaking that explains how actors come to collectively agree on what is ethical in complex situations, even if no complete consensus arises. Second, our findings suggest that moral intuition and affect also motivate ethical judgment alongside moral reasoning. Third, an ethical sensemaking perspective explains some of the pitfalls actors confront in coping with ethical complexities in practice and how they attend to the challenges arising from stark inequalities in extreme contexts.

Keywords: sensemaking; fair trade; Habermas; communicative rationality; discourse ethics; political corporate social responsibility; price; multistakeholder dialogue (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ororsc:v:26:y:2015:i:3:p:867-888

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