Visual Data in Organizational Research

Alan D. Meyer
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Alan D. Meyer: Graduate School of Management, University of Oregon, Eugene, OR 97403

Organization Science, 1991, vol. 2, issue 2, 218-236

Abstract: This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.

Keywords: data representation; visual data; computer graphics (search for similar items in EconPapers)
Date: 1991
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ororsc:v:2:y:1991:i:2:p:218-236

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