The New Food Truck in Town: Geographic Communities and Authenticity-Based Entrepreneurship

Todd Schifeling () and Daphne Demetry ()
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Todd Schifeling: Strategic Management Department, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
Daphne Demetry: Strategy and Organization, Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada

Organization Science, 2021, vol. 32, issue 1, 133-155

Abstract: Authenticity is a valuable attribution for organizations, but one that raises a challenge of audience acceptance for innovative entrepreneurs. In particular, organizations that depart from an established type risk being judged as inauthentic. However, entrepreneurs may be able to overcome this challenge by basing their authenticity on notions of craft—such as skilled hands-on techniques, sophisticated ingredients, and small-scale artistry rather than mass industrial manufacturing—that better support innovation. We propose that communities vary in the extent to which they embrace craft production as an evolved understanding of authenticity that is less concerned with conformity to type. This local context, in turn, conditions the likelihood of entrepreneurs creating innovative ventures that rely on perceptions of craft authenticity. We develop this argument through a mixed-methods study of the spatially uneven emergence of gourmet food trucks across the United States. Our findings contribute to research on authenticity and the geography of entrepreneurship and innovation.

Keywords: geography of innovation; external environment; economic sociology; entrepreneurship (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ororsc:v:32:y:2021:i:1:p:133-155

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