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Incorporating Observed and Unobserved Heterogeneity in Urban Work Travel Mode Choice Modeling

Chandra R. Bhat
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Chandra R. Bhat: Department of Civil Engineering, University of Texas at Austin, Austin, Texas

Transportation Science, 2000, vol. 34, issue 2, 228-238

Abstract: An individual's intrinsic mode preference and responsiveness to level-of-service variables affects her or his travel mode choice for a trip. The mode preference and responsiveness will, in general, vary across individuals based on observed (to an analyst) and unobserved (to an analyst) individual characteristics. The current paper formulates a multinomial logit-based model of travel mode choice that accommodates variations in mode preferences and responsiveness to level-of-service due to both observed and unobserved individual characteristics. The model parameters are estimated using a maximum simulated log-likelihood approach. The model is applied to examine urban work travel mode choice in a multiday sample of workers from the San Francisco Bay area.

Date: 2000
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http://dx.doi.org/10.1287/trsc.34.2.228.12306 (application/pdf)

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