Economics at your fingertips  

Determinants of Willingness to Pay for an Urban Green Area: A Contingent Valuation Survey of College Students

Maria Bonaventura Forleo, Nicola Gagliardi and Luca Romagnoli
Additional contact information
Luca Romagnoli: Universita degli Studi del Molise, Italy

International Journal of Management, Knowledge and Learning, 2015, vol. 4, issue 1, 7-25

Abstract: The aim of the study is to identify factors affecting young people’s willingness to pay (WTP) for the conservation of an urban green area. A questionnaire survey, based on the Contingent Valuation method, was administered to a sample of students enrolled at the University of Molise (Italy). We examine the determinants of WTP for use and non-use values, visitors’ profiles, socioeconomic characteristics and environmental attitudes. We detect factors affecting WTP decisions through logistic regression analysis. Variables affecting the WTP differ from the environmental values and according to the visiting experience; socio-economic characteristics do not appear particularly significant; the main cause for zero bids is related to the perception of the green area as a public good. Our results highlight a growing tendency, in young generations, towards a more sustainable awareness, which we believe should be carefully nurtured through adequate policy instruments, so to enhance the quality of urban life.

Keywords: environmental values; use value; non-use value; WTP; pro-environmental behaviour; university students; urban green area; sustainability; environmental management; logit (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link) full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

International Journal of Management, Knowledge and Learning is currently edited by Kristijan Breznik

More articles in International Journal of Management, Knowledge and Learning from International School for Social and Business Studies, Celje, Slovenia
Bibliographic data for series maintained by Alen Ježovnik ().

Page updated 2020-03-29
Handle: RePEc:isv:jouijm:v:4:y:2015:i:1:p:7-25