A Novel Private Attitude and Public Opinion Dynamics Model for Simulating Pluralistic Ignorance and Minority Influence

Chung-Yuan Huang () and Tzai-Hung Wen ()
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Chung-Yuan Huang: http://www.facebook.com/gscott.huang
Tzai-Hung Wen: https://www.geog.ntu.edu.tw/index.php/en/people/professors?id=861

Journal of Artificial Societies and Social Simulation, 2014, vol. 17, issue 3, 8

Abstract: Pluralistic ignorance, a well-documented socio-psychological conformity phenomenon, involves discrepancies between private attitude and public opinion in certain social contexts. However, continuous opinion dynamics models based on a bounded confidence assumption fail to accurately model pluralistic ignorance because they do not address scenarios in which non-conformists do not need to worry about holding and expressing conflicting opinions. Such scenarios reduce the power of continuous opinion dynamics models to explain why certain groups doubt or change their opinions in response to minority views. To simulate the effects of (a) private acceptance of informational social influence and (b) public compliance with normative social influence on pluralistic ignorance and minority influences, we have created an agent-based simulation model in which attitude and opinion respectively represent an agent's private and expressed thoughts. Results from a series of simulation experiments indicate model validity equal to or exceeding those of existing opinion dynamics models that are also based on the bounded confidence assumption, but with different dynamics and outcomes in terms of collective opinion and attitude. The results also support the use of our proposed model for computational social psychology applications.

Keywords: Social Influence; Private Acceptance; Public Compliance; Theory of Reasoned Action; Cognitive Dissonance Theory; Agent-Based Simulation (search for similar items in EconPapers)
Date: 2014-06-30
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