Research of Media Overall Listing: Taking Published Media as an Example

Rong Zhang and Fanbin Zeng

Business and Management Research, 2012, vol. 1, issue 1, 89-95

Abstract: Overall Listing is to point to a company will be the main assets and business to a joint stock company overall reform listed practice. Liaoning Publish Media choose overall listing not only has the profound policy background, China is the inevitable development of media capital management. Overall listing to detachment from the discard of the listing, stripping listed inevitably caused a lot of related transaction, and not fair trade association of media risks listed companies. Take Liaoning Publish Media as an example, this essay is to analyzes its listed before and after the financial data, and with the A shares of the listed company of media of other financial data comparison analysis, found that Liaoning Publish Media overall listing, in the business performance has improved, and produced the effective market effect, Liaoning Publish Media in the capital operation performance is better than other media companies listed on the media plate. This paper also makes a vista of the overall listing to the media, and points out that the media is only for the overall listing to resolve their own system mechanism provides a platform, overall listing after the enterprise how to use media capital market mechanism change the original low efficiency phenomenon, effectively solve the corporate governance problems, still needs further research.

Date: 2012
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