An Empirical Investigation on Consumer Acceptance of Mobile Banking Services

Bong Keun Jeong and Tom E Yoon

Business and Management Research, 2013, vol. 2, issue 1, 31-40

Abstract: This study explores factors influencing adoption of mobile banking. Based on extended Technology Acceptance Model (TAM), we identified five factors which influence consumers¡¯ behavioral intention to adopt mobile banking- perceived usefulness, perceived ease of use, perceived credibility, perceived self-efficacy, and perceived financial cost. Data was collected from 165 respondents through a survey questionnaire, and the regression was used to analyze the relationships. Our results indicate that all factors except for perceived financial cost have a significant impact on behavioral intention towards mobile banking usage. Perceived usefulness is the most influential factor explaining the adoption intention. We also found that consumers¡¯ perceptions are different between mobile banking users and non-users. For users, perceived ease of use is the important factor while perceived self-efficacy significantly influence non-users¡¯ adoption intention. Implications from these findings help banking institutions to strategically frame their service model for broader mobile banking adoption.

Date: 2013
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