The Cultural Influence on Perceived Quantity

Dong Woo Ko and Dong Hyun Son

Business and Management Research, 2017, vol. 6, issue 1, 68-76

Abstract: Variety in an assortment has been known to reduce the quantity perception of items. Individuals heavily rely on area cue when they perceive the quantity of items. People tend to perceive a single color or a shape unit as one area but the variety breaks up the areas into multiple colors or shape units. Little has been known about the mechanism underlying the relationship between the quantity perception and the variety. This research examined the cultural effects on the process of quantity perception and found that feminine cultural characteristics moderates the quantity perception when the area cues are associated with diverse colors.?

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciedupress.com/journal/index.php/bmr/article/download/11254/6902 (application/pdf)
http://www.sciedupress.com/journal/index.php/bmr/article/view/11254 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jfr:bmr111:v:6:y:2017:i:1:p:68-76

Access Statistics for this article

Business and Management Research is currently edited by Simon Lee

More articles in Business and Management Research from Business and Management Research, Sciedu Press
Bibliographic data for series maintained by Simon Lee ().