Hypothesis Testing for the Questionnaire Investigation on the Needs and Images at Fuji City

Akane Okubo, Yuki Higuchi, Daisuke Suzuki and Kazuhiro Takeyasu

Business and Management Research, 2018, vol. 7, issue 2, 34-48

Abstract: Shopping streets at local city in Japan became old and are generally declining. In this paper, we handle the area rebirth and/or regional revitalization of shopping street. We focus on Fuji city in Japan. Four big festivals are held at Fuji city (two for Fuji district and two for Yoshiwara district). Many people visit these festivals including residents in that area. Therefore a questionnaire investigation to the residents and visitors is conducted during these periods in order to clarify residents and visitors¡¯ needs for the shopping street, and utilize them to the plan building of the area rebirth and/or regional revitalization of shopping street. Hypothesis testing was executed based on that. There is a big difference between Fuji district and Yoshiwara district. Therefore we focus Fuji district in this paper. We have set 9 Null hypotheses. In the hypothesis testing, 4 cases out of 9 null hypotheses were rejected and nearly half of hypotheses were insisted clearly. We have obtained fruitful results. To confirm the findings by utilizing the new consecutive visiting records would be the future works to be investigated.

Date: 2018
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