Entrepreneurship and Marketing among Tharu Tribe in India

Annapurna Dixit and Alok Pandey ()

Journal of Global Economy, 2010, vol. 6, issue 2, 117-136

Abstract: In the present study an attempt has been made to highlight the various business activities and marketing of product by Tharu tribal people. The development of human resources in the tribal areas is the most important element in the rapid industrialisation and is an adjunct of the much needed occupational diversification so as to relieve pressure on land in tribal areas. The study area lies in the Nighasan Tahsil of Kheri district of Uttar Pradesh. The study area comprises of 41 villages. The study covers all the 144 respondents who were involved in any kind of entrepreneurial activity in the study area. The respondents were engaged in various type of business activities but were not aware of all the organised marketing strategies.

Keywords: Indian Economy; Environment; Tharu tribe; marketing; rural economy (search for similar items in EconPapers)
JEL-codes: O11 Q5 R2 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.rcssindia.org/jge (application/pdf)
http://www.rcssindia.org/jge (text/html)
Not freely downloadable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jge:journl:624

Ordering information: This journal article can be ordered from

Access Statistics for this article

Journal of Global Economy is currently edited by Dr J K SACHDEVA

More articles in Journal of Global Economy from Research Centre for Social Sciences,Mumbai, India
Bibliographic data for series maintained by Dr J K Sachdeva ().