The Effect of a Sports Institution’s Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany

Pamela Wicker (), Christian Weingärtner (), Christoph Breuer and Helmut Dietl
Additional contact information
Pamela Wicker: Griffith University
Christian Weingärtner: University of Zurich

International Journal of Sport Finance, 2012, vol. 7, issue 4, 340-357

Abstract: Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make. Using platform theory and property rights theory, this paper shows that the choice of legal structure influences the revenue composition of sports institutions. We hypothesized that member associations should receive higher sponsorship revenues than private firms because their legal structure offers better protection against hold-up for sponsors and also for customers/members, which in turn leads to increased attention for the sponsor. We tested this prediction using quantitative data from a nationwide online survey of equestrian sports institutions in Germany. In 2009, n=574 private firms and n=1,165 member associations completed the same questionnaire. Regression analyses were run to determine whether the legal structure has an impact on sponsorship income. The results confirmed the hypothesis that the legal structure has a significant impact on sponsorship income.

Keywords: sponsorship; property rights; platform theory; sport club; private firm (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.fitinfotech.com/IJSF/IJSFbackissueWVU.tpl (text/html)
Full-text download requires subscription from FIT.

Related works:
Working Paper: The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany (2011)
Working Paper: The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jsf:intjsf:v:7:y:2012:i:4:p:340-357

Ordering information: This journal article can be ordered from
http://www.fitinfote ... IJSFbackissueWVU.tpl

Access Statistics for this article

International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

More articles in International Journal of Sport Finance from Fitness Information Technology
Bibliographic data for series maintained by Victor Matheson ().