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The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany

Christoph Breuer, Helmut Dietl, Christian WeingŠrtner () and Pamela Wicker ()
Additional contact information
Christian WeingŠrtner: Institute for Strategy and Business Economics, University of Zurich
Pamela Wicker: Institute of Sport Economics and Sport Management, German Sport University Cologne

No 43, Working Papers from University of Zurich, Center for Research in Sports Administration (CRSA)

Abstract: Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ associations receive higher sponsorship revenues than private firms. This study empirically confirms this assumption for amateur sports with data from a survey of equestrian sports institutions in Germany.

Keywords: Sponsoring; property-rights; platform theory; sport club (search for similar items in EconPapers)
Pages: 32 pages
Date: 2011-06
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http://repec.business.uzh.ch/RePEc/rsd/CRSA_WPS/43_CRSA_full.pdf (application/pdf)

Related works:
Journal Article: The Effect of a Sports Institution’s Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany (2012) Downloads
Working Paper: The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany (2011) Downloads
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