Fireworks Saturation and Attendance in Minor League Baseball

Rodney Paul and Andrew Weinbach

International Journal of Sport Finance, 2013, vol. 8, issue 4, 312-326

Abstract: Fireworks are a very popular promotion for Minor League Baseball teams. In recent years, fireworks displays have moved beyond holidays to a frequent staple on promotional schedules throughout the baseball season. With increased frequency, the possibility exists that the market for fireworks may become saturated. This paper examines the 2011 season for AAA and AA baseball and finds, controlling for other factors influencing attendance, that increased usage of fireworks does not generate overly detrimental effects in terms of its marginal impact on attendance. Fans appear to continue to enjoy fireworks throughout the season, without growing tired of seeing this post-game promotion.

Keywords: baseball attendance; fan demand; promotions; fireworks (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2013
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International Journal of Sport Finance is currently edited by Arne Feddersen, Babatunde Buraimo, Joachim Prinz and Jane Ruseski

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