Trust formation in Korean new product alliances: How important are pre-existing social ties?

Ludwig Bstieler () and Martin Hemmert

Asia Pacific Journal of Management, 2010, vol. 27, issue 2, 299-319

Keywords: Product development; Alliances; Trust formation; Social ties; Korea (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s10490-008-9124-1

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