Is too much as bad as too little? The S-curve relationship between corporate philanthropy and employee performance

Mingchuan Yu (), Han Lin (), Greg G. Wang (), Yuan Liu () and Xiaotao Zheng ()
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Mingchuan Yu: Shanghai Normal University
Han Lin: Nanjing Audit University
Greg G. Wang: University of Texas at Tyler
Yuan Liu: Shanghai Lixin University of Accounting and Finance
Xiaotao Zheng: Shanghai Normal University

Asia Pacific Journal of Management, 2022, vol. 39, issue 4, No 13, 1534 pages

Abstract: Abstract The literature on the effect of corporate philanthropy (CP) on employee outcomes is inconsistent and inconclusive. Drawing on resource-based view and social identity theory, we examined the curvilinear relationship between CP and employee performance through a sample of 592 employees in China. The results showed that CP had an S-shaped effect on employee performance. In other words, corporate philanthropy, either in an amount too small or too large beyond a threshold, will not improve employee performance. Furthermore, we also found that the S-shaped relationship was moderated by employee benevolent attribution. Implications for research and practice, research limitations, and future research directions are discussed subsequently.

Keywords: Corporate philanthropy (CP); Corporate social responsibility (CSR); Employee performance; Benevolent attributions; S-shape (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s10490-021-09775-9

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