Willingness to Pay for Voluntary Climate Action and Its Determinants: Field-Experimental Evidence

Johannes Diederich () and Timo Goeschl

Environmental & Resource Economics, 2014, vol. 57, issue 3, 405-429

Abstract: The determinants of individual, voluntary climate action (VCA) in combating climate change and its potential scale are frequently debated in public but largely underresearched. We provide estimates of the willingness to individually reduce EU greenhouse gas emissions by one ton, using the European Union Emissions Trading Scheme. Estimates are derived from an online field experiment with a large, highly heterogenous, and Internet-representative sample of voting-aged Germans. Jointly estimating willingness to pay (WTP), non-indifference to VCA, and prior knowledge, we uncover important determinants of preferences for VCA, such as education, the information structure among the population, and exogenous environmental conditions. Copyright Springer Science+Business Media Dordrecht 2014

Keywords: Climate change; EU ETS; Field experiment; Online experiment; Public goods; Voluntary contributions; Voluntary climate action; Willingness to pay; C93; Q51; Q54 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (90)

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DOI: 10.1007/s10640-013-9686-3

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