CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Hongwei He () and Yan Li ()

Journal of Business Ethics, 2011, vol. 100, issue 4, 673-688

Keywords: service brand loyalty; corporate associations; CSR; brand identification; service quality; customer satisfaction (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (89)

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DOI: 10.1007/s10551-010-0703-y

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