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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

Béatrice Parguel (), Florence Benoît-Moreau () and Fabrice Larceneux ()

Journal of Business Ethics, 2011, vol. 102, issue 1, 15-28

Keywords: Ethical corporate marketing; CSR communication; Attribution theory; Sustainability ratings (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (116)

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DOI: 10.1007/s10551-011-0901-2

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