“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Magdalena Öberseder (), Bodo Schlegelmilch and Verena Gruber

Journal of Business Ethics, 2011, vol. 104, issue 4, 449-460

Keywords: Corporate social responsibility; Consumer behavior; Purchase intention; Qualitative research (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (53)

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DOI: 10.1007/s10551-011-0925-7

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