Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency

M. Sirgy (), Grace Yu (), Dong-Jin Lee (), Shuqin Wei () and Ming-Wei Huang ()

Journal of Business Ethics, 2012, vol. 107, issue 2, 102 pages

Keywords: Societal well-being; Quality of life; Marketing activity; Economic efficiency; Marketing and quality of life; Marketing well-being; Marketing systems (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s10551-011-1030-7

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