In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development

Nicola Pless () and Jenny Appel ()

Journal of Business Ethics, 2012, vol. 111, issue 3, 389-411

Abstract: This case study investigates Gram Vikas’ innovative social entrepreneurial approach to sustainable rural development through its ‘Water and Sanitation Programme’. We explore its key innovation of 100 % inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise tries to realize its vision of “an equitable and sustainable society where people live in peace with dignity”, and ultimately, how it contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty. We also discuss the management challenges that the organisation faces in the area of finance, personnel management and scaling up. Copyright Springer Science+Business Media B.V. 2012

Keywords: Social entrepreneurship; UN millennium goals; Water and sanitation; Health; Community development (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (16)

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DOI: 10.1007/s10551-012-1415-2

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