From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry

Esben Pedersen () and Wencke Gwozdz ()

Journal of Business Ethics, 2014, vol. 119, issue 2, 245-264

Abstract: Using survey responses from 400 fashion companies in Denmark, Norway, Sweden, Finland, and Iceland, we examine the diversity of strategic responses to institutional pressures for corporate social responsibility (CSR) within the Nordic fashion industry. We also develop and test a new model of strategic responses to institutional pressures that encompasses both resistance and opportunity-seeking behaviour. Our results suggest that it is inconsistent pressures within, rather than between, stakeholder groups that shape strategic responses to CSR pressures and that increasing pressures stimulates opportunity-seeking at the expense of compliance. Copyright Springer Science+Business Media Dordrecht 2014

Keywords: Corporate social responsibility; Sustainability; Institutional pressures; Strategic responses (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (37)

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DOI: 10.1007/s10551-013-1630-5

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