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Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion

Anne Vestergaard ()

Journal of Business Ethics, 2014, vol. 120, issue 4, 509-525

Abstract: The article investigates the implications of mediatization for the legitimation strategies of humanitarian organizations. Based on a (full population) corpus of ~400 pages of brochure material from 1970 to 2007, the micro-textual processes involved in humanitarian organizations’ efforts to legitimate themselves and their moral claim were examined. A time trend analysis of the prioritization of actors in the material indicates that marked shifts in legitimation loci have taken place during the past 40 years. A discourse analysis unfolds the three dominant discourses behind these shifts, namely legitimation by accountancy, legitimation by institutionalization, and legitimation by compensation. The analysis relates these changes to a problem of trust associated with mediatization through processes of mediation. Copyright Springer Science+Business Media Dordrecht 2014

Keywords: Humanitarian communication; NGOs; Legitimacy; Discourse analysis; Mediatization; Mediation (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:kap:jbuset:v:120:y:2014:i:4:p:509-525

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DOI: 10.1007/s10551-013-2002-x

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