The Effects of Priming on Business Ethical Perceptions: A Comparison Between Two Cultures

John Tsalikis ()

Journal of Business Ethics, 2015, vol. 131, issue 3, 567-575

Abstract: The present study examines the effect of priming on business ethical decision making. Priming is based on the idea that our perceptions, actions, and emotions are distorted by unconscious cues from our environment. Subjects were primed for either “politeness” or “rudeness” using a sentence completion task. Following the priming, the subjects were asked to react to a series of ethical scenarios. The results showed that subjects primed for “rudeness” perceived the scenarios as less unethical than subjects primed for “politeness”. Similar results were observed in both the American and the Dominican samples. The results indicate that business ethical decision making is influenced by environmental factors we are unaware off. Copyright Springer Science+Business Media Dordrecht 2015

Keywords: Business ethics; Priming; International business; Social psychology; Ethics; Dominican Republic; United States (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/s10551-014-2243-3

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