CSR Initiatives as Market Signals: A Review and Research Agenda

Fabrizio Zerbini ()
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Fabrizio Zerbini: ESCP Europe

Journal of Business Ethics, 2017, vol. 146, issue 1, No 1, 23 pages

Abstract: Abstract The purpose of this paper is to provide a basis for a systematic development of signaling theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive of a strategic CSR approach; (ii) maps extant research on signaling through CSR initiatives; (iii) offers a comprehensive assessment of the most diffused CSR initiatives and discusses their eligibility as signaling devices; and (iv) outlines a research agenda to further develop and test signaling theory in business ethics. Specifically, the study reconsiders some key assumptions, identifies key gaps in empirical validation, and proposes directions to extend multiple signal, signaling pattern, and target cases.

Keywords: Signaling; Signals; CSR initiatives; Strategic CSR; Ethicality (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (90)

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DOI: 10.1007/s10551-015-2922-8

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