Exploring Corporations’ Dialogue About CSR in the Digital Era

Laura Illia (), Stefania Romenti (), Belén Rodríguez-Cánovas (), Grazia Murtarelli () and Craig E. Carroll ()
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Laura Illia: IE University
Stefania Romenti: Management and Communication (IULM University)
Belén Rodríguez-Cánovas: Comillas, (ICAI-ICADE)
Grazia Murtarelli: Management and Communication (IULM University)
Craig E. Carroll: NYU

Journal of Business Ethics, 2017, vol. 146, issue 1, No 3, 39-58

Abstract: Abstract In this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)-related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations with reputations for CSR have built virtual spaces for dialogue about CSR, but that these spaces remain empty of dialogue. Our theory-building model highlights how the mix of four dialogue processes (i.e. directing, moderating, building open-scripts, and crowd-sourcing multi-dialogue) may allow companies to create open dialogue about CSR initiatives and avoid leaving these spaces empty. Contributions for CSR studies are discussed.

Keywords: CSR; Online; Dialogue; Openness; Communication (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (16)

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DOI: 10.1007/s10551-015-2924-6

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