Business for Good? An Investigation into the Strategies Firms Use to Maximize the Impact of Financial Corporate Philanthropy on Employee Attitudes

Emily S. Block (), Ante Glavas (), Michael J. Mannor () and Laura Erskine ()
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Emily S. Block: Notre Dame University
Ante Glavas: Kedge Business School
Michael J. Mannor: Notre Dame University
Laura Erskine: University of California Los Angeles

Journal of Business Ethics, 2017, vol. 146, issue 1, No 10, 167-183

Abstract: Abstract Most research on the corporate philanthropy of organizations has focused on the external benefits of such initiatives for firms, such as benefits for firm reputation and opportunities. However, many firms justify their giving, in part, due to the positive impact it has on their employees. Little is known about the effectiveness of such efforts, or how they can be managed strategically to maximize impact. We hypothesize a main effect of office-level corporate philanthropy on average employee attitudes in that office, but also investigate three strategies that offices may use to enhance this impact. Testing our hypotheses with 3 years of data on attitudes of an average of 14,577 employees in 53 offices we find support for the main effect, but mixed support for the specific strategies used to enhance impact.

Keywords: Financial corporate philanthropy; Corporate social responsibility; Strategic partnerships (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s10551-015-2930-8

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