“Teaching the Sushi Chef”: Hybridization Work and CSR Integration in a Japanese Multinational Company

Aurélien Acquier (), Valentina Carbone () and Valérie Moatti ()
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Aurélien Acquier: ESCP Europe
Valentina Carbone: ESCP Europe
Valérie Moatti: ESCP Europe

Journal of Business Ethics, 2018, vol. 148, issue 3, No 10, 625-645

Abstract: Abstract While corporate social responsibility (CSR) is recognized as taking on various national meanings and practices, research has not sufficiently investigated how multinational companies (MNC) simultaneously achieve global CSR integration and local CSR adaptation. Building on a qualitative case study carried out at ASICS, an MNC headquartered in Japan, we show how this organizational dilemma may be solved through hybridization work, a form of institutional work performed by CSR managers in subsidiaries to combine and adapt different institutional approaches to CSR. By developing the notion of hybridization work, we contribute by (1) revealing a set of practices that contribute to institutional change within organizations and (2) enriching the study of CSR organizational change and international business by showing how hybridization Work leads to a greater organizational integration between core and periphery, and by identifying the triggering factors for subsidiary initiative in CSR.

Keywords: CSR; Multinational company (MNC); Headquarter-subsidiaries relationships; Institutional work; Hybridization; Change agents; International business (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s10551-015-3007-4

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