A Configurational Analysis of the Causes of Consumer Indirect Misbehaviors in Access-Based Consumption

Xiao-Ling Jin (), Zhongyun Zhou () and Yiwei Tian ()
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Xiao-Ling Jin: Shanghai University
Zhongyun Zhou: Tongji University
Yiwei Tian: Shanghai University

Journal of Business Ethics, 2022, vol. 175, issue 1, No 10, 135-166

Abstract: Abstract Consumer indirect misbehavior in access-based consumption is a significant challenge for enterprises. The literature is in short of a deep understanding of the antecedent conditions of consumer indirect misbehavior in this context and limited by inconsistent findings, calling for developing a holistic and integrative theoretical framework. This study integrates three commonly used theoretical perspectives in the consumer misbehavior literature (i.e., deterrence, rational decision-making, and ethical decision-making) to present holistic archetypes of consumer indirect misbehavior formation. In accordance with this theoretical objective, we adopted an emerging approach for configurational analysis, i.e., fuzzy-set qualitative comparative analysis (fsQCA), to analyze the complex combinations of six influencing factors. We collected data using a scenario-based field survey of 264 experienced consumers of a popular bike-sharing service in China. The scenarios were developed based on relevant literature and a Delphi study. The fsQCA results reveal multiple configurations for high and low levels of consumer misbehavior intention. Specifically, perceived benefits and moral definition play important roles, while the effect of sanctions is highly dependent on other factors. These results lead us to derive three theoretical propositions for antecedent conditions leading to consumers’ indirect misbehavior intentions in access-based consumption. This study enriches our understanding of the causes of misbehavior and provides novel insights for management practitioners to take appropriate countermeasures.

Keywords: Access-based consumption; Consumer indirect misbehavior; Configurational approach; Fuzzy-set qualitative comparative analysis; Deterrence; Rational decision-making; Ethical decision-making (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s10551-020-04637-8

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